平面廣告(Print Ads)不像電視廣告

能夠播送生動有趣的劇情,使觀眾留下深刻印象

 

因此,平面廣告更加重視創意

有些廣告,你一看就覺得怎麼可以這麼有梗!

怎麼有辦法這麼幽默!就是那種被觸動到神經、會心一笑的感覺!

今天小編就要來和大家分享一些超有創意的平面廣告

 

 

1. World Tobacco Day Campaign 世界無菸日活動

 

A drive taken up to create an awareness among people that smoking does not make you look pretty. 抽菸很顯然不會使妳更漂亮。

drive (n.) 宣傳活動

 

 

2. Be a Volunteer 當個志願者

 

Because just liking a picture on a social networking site showing a traumatized and sick child doesn't help them at all.

They don't need your sympathy, they need help.

你的一個讚對身心受創的他們來說,一點幫助都沒有。

他們並不需要你的同情,付諸實際行動救援他們吧!

traumatized (adj.) 心理受創的

 

 

3. Moms Demand Action 母親反槍械活動

 

We ban Kinder chocolate eggs for child safety but using assault weapons is completely fine? 我們可以為了孩子的健康,不賣健達出奇蛋,卻不能禁止危險的槍枝?

 

 

4. Somethings Can't Be Covered 反家暴

 

An ad that is aimed to fight against domestic violence and other forms of woman abuse. It strikingly brings out the agony and pain within women who are going through physical and mental abuse every single day of their lives and the fact that, no matter how hard you try to hide it...it just never does.

家暴的傷痕,連中東婦女穿戴全身的罩袍(burqa)都無法掩蓋。

domestic violence 家庭暴力

 

 

5. 'A Dog Makes Your Life Happier. Adopt' – Pedigree
全球知名狗食品牌 (寶路)

 

This beautiful ad campaign by a well known animal food brand Pedigree, brings out the brand's social and human side. By connecting the brand to happiness and friendship that one gets from his dog is truly phenomenal because, after all, 'a dog is a man's best friend'. 一隻狗兒能夠使你的人生更幸福,領養吧!

 

 

6. Weight Watchers 減重專家

 

A very clever ad from weight watchers which develops the urge in people to come in fat and go out slim. A truly inspirational and motivational ad.

由 in 和 out 的對比,強烈凸顯了瘦身公司的成效有多強大,十分激勵人心的廣告

 

 

7. Oogmerk Opticians 眼鏡公司

 

'Get the respect you deserve' So true. The right glasses can make you look totally different and convey the right body language and personality attributes to the people around you. 「得到你應有的尊重」,挑對眼鏡真的好重要

(屠夫變藝術家;暴走族變時尚達人;貨車司機變教授…。)

Optician (n.) 眼鏡行

 

 

8. Pepsi vs. Coca Cola 可樂品牌之戰

Pepsi and Coca Cola have always been true rivals and advertising is where they take each other down.

This particular ad by Pepsi shows a Pepsi can dressed as Coca Cola for Halloween. Scary?

Well the ad was marvelous but Coca Cola fought back and this is what happened...

(左)百事可樂:萬聖節可以打扮成可口可樂。(貶低Coca Cola)
(右)可口可樂:人人都想當英雄。(回嗆Pepsi)

 

 

9. Colgate Dental Floss 高露潔牙線

 

This brilliant ad by Colgate exaggerates and imbibes the concept of the amazing dental floss that they're selling. Even takes out the toughest particles stuck in your teeth.

神奇的牙線就連極微小的草莓籽也都挑得掉!你說厲不厲害 

floss (n.)牙線 (v.)用牙線潔牙

 

 

10. Durex Condoms 杜蕾斯保險套

 

Doesn't need any explanations right! Extra Large Indeed...

嗯...最後這個就不解釋了,特大號嘛 

 

 

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