上集看完是否還覺得意猶未盡呢? 

沒關係!!!下集馬上來囉 

快來看看這一次又介紹了哪些有趣創意平面廣告

 

 

 

 

Federal Express - 'China to Australia' 聯邦快遞

 

This wonderful ad clearly brings out the fact that distances certainly don't matter for Fed Ex and no place is far away.

 

對於 Fed Ex 來說,「從中國寄送物品到澳洲」就像拿東西到你家隔壁鄰居一樣快速,完美呈現了「多遠的距離都不是問題」!怪不得有運輸、電子商務服務需求時,第一個就會想到使命必達的Fed Ex。

 

 

﹡ Duracell Batteries 金頂電池


 

"Some Toys Never Die" This creepy ad by Duracell batteries highlights the long life of the batteries produced by them and just how they never seem to wear off.

驚悚中帶幽默的廣告:「裝了金頂電池的玩具永遠不會死」,充分展現金頂電池的超持久耐力。 

(兒時玩掌上型電動的年紀,到大賣場都吵著要買家庭號包裝的金頂電池)

 

 Creepy (adj.) 令人毛骨悚然的

 Wear off (疼痛或某種效果)逐漸減少(消失)

The effects of the anaesthetic were starting to wear off.

麻醉劑的效果開始逐漸消退。

 


﹡ Volkswagen 福斯汽車

 

Precision Parking precisely presented.

停車技術欠佳?交給福斯超強大的停車輔助系統吧

 

 

﹡ Orion Telescopes 獵戶座望遠鏡

 

Magnifies to the details! Its magnification beyond imagination.

連美國國旗上的 Made in China 都看的到,它的放大功能肯定超乎你想像!

 

 Magnify (v.) 放大

Magnifying glass 放大鏡

 Beyond imagination 難以想像

His thought is beyond the reach of my imagination.
他的想法不是我所能想像得到的。

 

 

 

﹡ Chupa Chups Lollipop 加倍佳棒棒糖

 

A clever ad for a sugar free lollipop, one that doesn't even attract ants.

全世界第一家棒棒糖公司Chupa Chups,保證健康無糖,連螞蟻都不愛。

 


﹡ Kel Optic 眼鏡

Clarity that is just so vivid that you never have to worry about bad vision ever. Brings out the clearest picture ever!

強調他們家眼鏡戴上去的清晰程度,連印象派大師梵谷都變帥了呢 

 


﹡ MA - 'Discover the whole story' 莫斯科國家建築博物館

 

Don't just rely on the outsides of something, discover what lies beneath...the truth! a very well-thought-out ad 「發現整個故事」:看事情要看全貌,勿以貌取人。

(圖為Saint Basil’s Cathedral 聖巴西爾大教堂)

 

 Well-thought-out (adj.) 深思熟慮出來的

 

 

﹡ Mc Donalds 麥當勞

 

Free wi-fi expressed through its own product. Very eye-catching.

麥當勞薯條+免費wifi,這組合能不愛嗎

 

 Eye-catching (adj.) 引人注目的

 


﹡ World Wildlife Foundation 世界野生生物基金會

WWF has always aimed towards saving animals and this ad is a great symbol of the horror of seeing a shark and the even greater horror of never seeing it again.

Save Sharks.

「保護鯊魚」活動:鯊魚固然可怕沒錯但如果鯊魚絕種絕對才是更恐怖的事。

 


﹡ Dog Chow 狗食

 

Stop treating your dog like a trash can. Treat him the way you should treat a pet and give him some good food. Dog chow has an intelligent way of selling its product by highlighting the negligence on the part of dog owners by feeding their dogs whatever is left over from their plates. Its a total disrespect to the animal.

將狗狗繪製成了恐怖的方形垃圾桶無奈地被餵食,別再把你家狗狗當廚餘筒了!!給牠們吃好一點吧 

 

 Negligence (n.) 疏忽,粗心

The accident was caused by the negligence of the driver.

意外是由司機的疏忽而引起的。

 

 

 

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