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Jeremy Lin, Rockets in Taiwan highlights eight NBA preseason overseas games next fall

 

 

David Stern may be stepping away next February, but his quest to make the NBA the dominant global brand for basketball is not going away. Still, he knows how to make a splash and the NBA is going to do that overseas in Stern’s final slate of overseas preseason games.

 

 

 

At the top of the list — Jeremy Lin and the Houston Rockets will travel to play in Taipei, Taiwan on Oct. 13. This is the second NBA preseason game in that nation but this is going to be more like a rock star coming to town — Lin remains very popular in the land of his grandparents.

We had already told you about the other part of that Rockets and Pacers trip — they also will play Oct. 10 in Manila, Philippines, the first NBA teams in the basketball crazy nation since 1979 when the Washington Bullets faced the Philippine national team in an exhibition.

 

 

 

Other games include:

• The Lakers and Golden State Warriors will play two games in China — in Beijing on Oct. 15 and Shanghai on Oct. 18. Kobe Bryant already makes an annual trip to China to promote Nike and he is a real rock star over there on a scale much bigger than even other NBA players. For Golden State, this is a chance for a West Coast team to grow its brand along the Pacific Rim.

 

 

 

• Oklahoma City and Philadelphia will be on European tour. OKC will start in Istanbul on Oct. 5 when it takes on local power Fenerbahce Ulker Istanbul. The next night Philadelphia will take on Uxue Bilbao Basket in beautiful Bilbao, Spain.

 

 

 

Then the Sixers and Thunder will play an Oct. 8 exhibition against each other in Manchester, England.

• The Chicago Bulls and Washington Wizards will travel south to Rio de Janeiro, Brazil. That is the city hosting the 2016 Olympics, and also the Wizards have Brazilian star Nene on their roster.

 

 

 

• David Stern said this about the schedule:

“Providing fans with an authentic NBA experience is an important part of our efforts to grow the game globally. This fall, nearly a third of our teams will embark on a global tour that will celebrate the game of basketball, give our international fans a chance to connect with NBA teams and players, and leave a lasting impact in each of the communities we visit.”

 

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紅遍台海兩岸的NBA球星、「哈佛小子」林書豪,確定10月13日率休士頓火箭隊來台進行NBA季前熱身賽,對手則是印第安納溜馬隊,雖然比賽地點、詳細時間及票價等細節尚未敲定,但台灣球迷屆時肯定能一飽眼福。

 

 

 林書豪上賽季還在紐約尼克隊時,掀起美國職籃(NBA)「林來瘋」(Linsanity),讓全球籃球迷認識這位台裔、高學歷的亞洲球星。

 今年賽季休士頓火箭隊以3年2500萬美元的合約簽下林書豪,台灣多家運動行銷公司便極力爭取火箭隊及林書豪來台進行熱身賽。

 

 

 

 09年熱身賽 擠爆小巨蛋

 悍創運動行銷公司5日表示,經過4年爭取,NBA終於點頭,讓季前海外熱身賽再度於台灣舉行。悍創指出,比賽地點目前還沒確認,該公司預計在4月公布比賽時間、地點、場館、票價以及周邊相關活動等事宜。

 

 

 

 悍創曾在2008年舉辦NBA傳奇明星賽,2009年首度促成NBA在台熱身賽,當時是由丹佛金塊隊對戰印第安納溜馬隊,台北小巨蛋一舉湧入1萬5千名觀眾,創下台灣單一籃球賽最多觀眾紀錄。

 

 

 

 菲律賓後 台灣開打

 基於4年前的成功,台灣多家運動行銷公司這幾年一直爭取NBA在台舉行季前熱身賽,但因價碼無法談攏而作罷。今年10月,NBA首位台裔明星球員林書豪率火箭隊來台比賽,勢必吸引全台甚至兩岸三地破紀錄的球迷入場。據傳將先在菲律賓舉行一場球賽,再來台灣。

 

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資料參考 :

中時電子報
http://news.chinatimes.com/mainland/17180504/112013030600594.html
NBA官網
http://probasketballtalk.nbcsports.com/2013/03/05/

 

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