東區 英文｜ 珍奶走出國際 德國麥當勞開賣啦
Taiwan bubble tea to go on sale at German McCafes
The signature street drink of Taiwan, bubble tea, will be added to the menu of 800 McCafes in Germany starting June 11, according to the McDonald’s website.
With two sizes, three types of tea, seven flavors of syrup and six flavors of tapioca balls or jelly cubes, there are 250 different combinations possible, sources said. The tea options include black, green or white tea—all with or without milk—that can be mixed with lemon, vanilla, peach, passion fruit or mango syrup.
Sources at McDonald’s said the drink will be priced at 1.99 euros (US$2.50). In Taiwan, a cup of bubble tea typically sells at US$1.
BoboQ, a Berlin-headquartered bubble tea chain with owners from Taiwan said it expected the McDonald’s move to serve as free advertising. “Those who want the authentic drink will come to our shops,” its spokesman said.
Originating in southern Taiwan in the 1980s, bubble tea, or pearl milk tea, is known for its wide range of flavors and the distinct texture of the chewy tapioca balls. The nation has over 50,000 bubble tea shops, serving up to 180 million cups annually.
As the popularity of the treat traveled with Taiwanese immigrants, bubble tea shops can now be spotted in over 30 countries, including Hong Kong, India, Malaysia, the Philippines, Singapore, the U.K. and U.S.
台灣珍珠奶茶旋風颳到歐美。連鎖速食業龍頭麥當勞宣布，將於六月十一日起，在德國的McCafe推出包括珍珠奶茶在內的各式泡沫紅茶。這將是歐洲麥當勞，甚至全球麥當勞首度推出泡沫紅茶。
德國商報日前報導，麥當勞將於十一日推出泡沫紅茶，其中包括兩種容量大小，紅茶、綠茶或奶茶等三種茶類，添加香草、檸檬等七種口味，和荔枝波霸、百香果凍等六種口味的珍珠和果凍，如此一來將有兩百五十種可能的組合。價格是一點九九歐元，約台幣七十五元。
麥當勞德國分公司發言人沃爾茲證實，全德國八百家McCafe分店，將獨步全球推出珍珠奶茶，「目前尚未決定」其他國家的分店是否會跟進。
總部位於德國柏林的BoBoQ是歐洲最早引進及販售珍珠奶茶的台商之一，業者兩年多前從台灣引進原料和設備，供應德國、波蘭、奧地利、比利時和荷蘭等一百間的加盟店、餐廳或咖啡廳。
BoBoQ業者並不擔心麥當勞販售珍珠奶茶會搶走生意，反而認為麥當勞販賣珍珠奶茶是幫助其他業者打響珍珠奶茶在歐洲知名度的絕佳行銷手法，未來生意應該會更好。
參考資料：
http://udn.com/NEWS/WORLD/WOR4/7143633.shtml#ixzz1xAjnEUki
http://www.taiwantoday.tw/ct.asp?xitem=191812&CtNode=416
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