東區學英語 | 菁英東區校創意廣告踩滿2000卡驚艷你的感官享受－TOEIC,TOEFL,IELTS,全民英檢,SAT,菁英英日語-東區分校

東區學英語 | 菁英東區校 創意廣告 踩滿2000卡驚艷你的感官享受

Contrex is a brand of mineral water ownedsince 1992 by Nestlé Waters, a branch of the Swiss group Nestlé,and is part of the Vittel mineral water company that includes Vittel and Hépar.The water, whose source is located in Contrexéville inthe French département of Vosges, was discovered by Dr. Bagard, thefirst doctor of Louis XV. The water is bottled in 250,000m² factory complex that employs around 900 people. 635 million bottles of allkinds are produced, of which 11% are exported.^[1] The bottling factory is connected bypipelines with the Vittel factory in Vittel,a few kilometers from Contrexeville, which permits bottling of the Contrexwater in either Vittel or in Contrexéville.

Contrex belongs to a group of highlymineralized waters. It is diuretic,and helps to flush the kidney cavities and urinary tracts, and disposal ofwaste.

Elements	Proportion in mg/l
Calcium (Ca2+)	486
Magnesium (Mg2+)	84
Sodium (Na+)	9,1
Potassium (K+)	3,2
Sulfate (SO₄2-)	1187
Hydrogencarbonate (HCO₃-)	403
Nitrate (NO₃-)	2,7
Fluor	0,33
Chlorides	10

The YouTube video shows a row of pinkbicycles lined up in front of a historical building somewhere in Paris. Curiousyoung ladies approach the stylish looking bikes and begin pedaling. There aretransparent cables leading from the bikes to the wall and as pedaling gets moreintensive pink neon flows run to the building wall to unveil a male who beginsto dance and undress. The excited ladies must pedal to keep the strippermoving. In the end, he appears with a card placed over his intimate part of thebody telling the women they have just burned 2000 calories.

Contrex produces water with extra essential vitamins added, thustargeting consumers that take care of their health on regular basis. The newcampaign includes a Facebook application called ‘Mes Défis Minceur’ (my weightloss challenges), which turns a fat-burning process into a game.

The video, produced by agency Marcel WW iscriticized for being a fake. Landmarks in Paris are pretty recognizable, butnobody can really identify where this is taking place or confirm it happened atall, says Adverveblog. Citizens of Paris claim they never heard about it andYouTube users.

However, the aim ofthe video, which is a part of Contrex’s ‘My Contrexperience’ digital campaign,whose manifesto is that we’d lose more weight if the process were funnier was achieved.

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近日法國一支創意賣水廣告，在網路上流傳，影片中1個仿真的螢光男，隨著大家使勁踩著健身腳踏車，一件件脫掉身上的衣物，最後脫掉內褲時，出現「恭喜妳燃燒了2千卡熱量」，讓全場笑聲連連。

原來這支廣告是傳達喝了高礦物質的天然礦泉水，喝越多越能幫助減肥，因為廣告內容相當有趣，在網路上短短1周，點閱率破15萬人次，成功達到了宣傳的效果。