東區 英文 | 日本Good Design 華碩電腦獲兩獎


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國際設計界4大競賽之一的日本Good Design（優良設計獎）昨在日本東京頒發百大設計獎，奇想創造公司的大同電鍋獲2個設計獎，另台灣華碩電腦也有2件作品獲獎。

 

 

 

華碩2作品也拿獎



Good Design今年共有702家公司、3132件作品參賽，台灣有4件作品拿下百大設計獎。奇想創造公司則以「大同電鍋50周年經典紀念款」和「大同電鍋50周年限量紀念款包裝」包辦2個設計獎。
奇想創造表示，銷售長達50年的大同電鍋是台灣飲食文化的共同記憶，因此以中國傳統「金婚」意念設計經典紀念款，象徵大同電鍋走過半世紀和消費者的深厚情感；至於包裝則採用環保紙漿以電鍋形體塑型，不需要其他填充物，就可以讓電鍋獲得最好的保護，且具收藏價值。


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華碩電腦昨天以筆電Ultrabook Asus BU400及電腦主機板2項作品獲百大設計獎，華碩表示，近年致力提倡符合人性的3C設計，BU400採用碳纖維材質，不但重量輕好攜帶，也具備硬碟加密、指紋辨識等保護資料功能，獲得此殊榮相當開心。



樹德科技大學設計學院院長翁英惠說，產品能獲得該獎肯定，表示其機能性、未來性都受到肯定。

 

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 Press Release from Asus


Start with People, starts with understanding what our users are thinking, feeling, and doing – what they value. With the focus on understanding the needs of people, we will design ideal experiences that inspire and compel.



Asus Design Center starts with what people need and want, realizing our corporate vision; to innovate and perfect solutions that are aesthetically well crafted, that are integrated and intuitive, and that are sustainable.



  • In Taiwan Designers’ Week 2011, three teams in Asus Design Center (ADC) Taipei, Singapore and Shanghai come together as one entity to showcase exclusively design applications that explores the unity of SENSES with human interaction. 

     




    The designers’ works reflect the ASUS approach towards creating an unique user experience based on the three key elements of ADC design motto: Digi Craft, Tech Easy and ECO Care. This exhibition is part of a continuous initiative to challenge the limits of design by pushing the boundary of human sensibility and creating innovation through interactions that trigger the emotions, memories and pleasure.

     


     

  • In SoundsFun exhibition, Asus Design Center explored the two big themes of “Senses + Engage” and “Senses + Wonderment” to present a series of lifestyle ideas playing with the sense of sound. Our works, categorized into four directions - “SOUND PLAY”, “SOUND MEMORY”, “SOUND INDICATION” and “SOUND LISTEN”, seek to delight visitors and touch their hearts with the various expression of joy, humor, interaction, conflict, contrast, imagination.

 


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參考資料：
蘋果日報
http://www.appledaily.com.tw/appledaily/article/headline/20121123/34660257/
日本設計獎網站
http://www.g-mark.org/gde/2012/index.html
ASUS網站
http://www.asusdesign.com/other/about/about-Asus-Design-Center.htm

 

 

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